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Relationship Marketing by Robert W. Palmatier

Relationship Marketing

Relationship Marketing by Robert W. Palmatier
Relationship Marketing by Robert W. Palmatier
Publisher: Marketing Science Institute 2008
ISBN/ASIN: 0965711498
ISBN-13: 9780965711494
Number of pages: 172
Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial issues: understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.
Business & Investing Marketing & Sales
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