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Principles of Marketing by Jeff Tanner, Mary Anne Raymond

Principles of Marketing

Principles of Marketing by Jeff Tanner, Mary Anne Raymond
Principles of Marketing by Jeff Tanner, Mary Anne Raymond
Publisher: Flat World Knowledge 2010
ISBN/ASIN: 0982361823
ISBN-13: 9780982361825
Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, Sustainability, Ethics and social responsibility, Global coverage.
Business & Investing Marketing & Sales
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