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Customer Relationship Management by Roger Baran, Christopher, Michael Zerres

Customer Relationship Management

Customer Relationship Management by Roger Baran, Christopher, Michael Zerres
Customer Relationship Management by Roger Baran, Christopher, Michael Zerres
Publisher: BookBoon 2012
ISBN/ASIN: 8776811654
Number of pages: 15
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this textbook a review of the theoretical conditions for Customer Relationship Management is given.
Business & Investing Management & Leadership
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