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Developing New Products and Services by G. Lawrence Sanders

Developing New Products and Services

Developing New Products and Services by G. Lawrence Sanders
Developing New Products and Services by G. Lawrence Sanders
Publisher: The Saylor Foundation 2013
ISBN/ASIN: 1453343601
ISBN-13: 9781453343609
Number of pages: 347
The book focuses on the upfront activities and ideas for new product and service development. A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development.
Business & Investing
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