USP Full Form

(Unique Selling Proposition)

The Unique Selling Proposition (a.k.a. Unique Selling Point, or USP) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands.


Short FormUSP
Full FormUnique Selling Proposition
CategoryBusiness > Marketing
CountryWorldwide
Popularity
80%

Other Full Form Of USP

S.No.Short FormFull FormCategoryCountryPopularity
1 USP University of Sao Paulo Academic & Science > Universities & Institutions Brazil
100%
2 USP University of the South Pacific Academic & Science > Universities & Institutions Fiji
90%
3 USP Unique Selling Proposition Business > Marketing Worldwide
80%
4 USP United States Pharmacopeia Governmental > Standards United States
70%

Other Full Form list in same category - Standards

S.No.Short FormFull FormCountryPopularity
1 USP Unique Selling Proposition Worldwide
80%
2 MR Marketing Research Worldwide
70%
3 DTC Direct-To-Consumer Worldwide
60%
4 TMC Total Market Coverage Worldwide
20%
5 CDI Category Development Index Worldwide
40%
6 DRM Direct-Response Marketing Worldwide
30%
7 BOGO Buy One Get One Worldwide
60%
8 RON Run of Network Worldwide
50%
9 EMM Enterprise Marketing Management Worldwide
30%
10 TVC Television Commercial Worldwide
80%
11 TAM Technology Acceptance Model Worldwide
40%
12 Ad Advertisement Worldwide
80%
13 Ads Advertisements Worldwide
60%
14 CPO Cost Per Order Worldwide
40%
15 ADV Advertising/Advertisement Worldwide
50%
16 GRP Gross Rating Point Worldwide
40%
17 Mktd Marketed Worldwide
30%
18 advert Advertisement Worldwide
60%
19 OOTD Offer of the Day Worldwide
20%
20 4P Product, Price, Promotion, Place Worldwide
40%
21 MDF Market Development Funds Worldwide
40%
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