Transmedia Storytelling: Imagery, Shapes and Techniques by Max Giovagnoli
Publisher: ETC Press 2011
ISBN/ASIN: 1105062589
Number of pages: 147
Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.
Computers & Internet Business & Culture