Online Fundraising Handbook by Nick Allen, at al. Publisher: Groundspring.org 2004 Number of pages: 94
The Internet has opened up new opportunities that nonprofits are using to expand their influence and support. This handbook is organized around two components: an interactive web site followed by an email communications program, and a strategy for attracting new potential donors to the website. Computers & InternetBusiness & CultureWeb MarketingBusiness & InvestingIndustries & ProfessionsNonprofit Organizations & Charities