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Internet Advertising by S. Yuan, A.Z. Abidin, M. Sloan, J. Wang

Internet Advertising

Internet Advertising by S. Yuan, A.Z. Abidin, M. Sloan, J. Wang
Internet Advertising by S. Yuan, A.Z. Abidin, M. Sloan, J. Wang
Publisher: arXiv 2012
Number of pages: 44
In this paper, we provide a comprehensive survey on Internet advertising, discussing and classifying the research issues, identifying the recent technologies, and suggesting its future directions. To have a comprehensive picture, we first start with a brief history, introduction, and classification of the industry and present a schematic view of the new advertising ecosystem.
Computers & Internet Computer Science Databases & Information Retrieval
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