31+ [Must Read] Popular Books On Social Media

"The" benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success"The New Rules of Marketing & PR, 4th Edition" is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for har "The" benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success"The New Rules of Marketing & PR, 4th Edition" is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small ... [Read More]

Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twi ... [Read More]

Now a  New York Times  bestseller and from the author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame.   'It's about the terror, isn't it?'   'The terror of what?' I said.   'The terror of being found out.'   For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile publ Now a  New York Times  bestseller and from the author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame.   'It's about the terror, isn't it?'   'The terror of what?' I said.   'The terror of being found out.'   For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile public shamings. The shamed are people like us - people who, say, made a joke on social media that came ou ... [Read More]

How to tap the power of social software and networks to build your business In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the infl How to tap the power of social software and networks to build your business In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. The book shows how people use online social tools to build networks of influence and how ... [Read More]

Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services. But social media m Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services. But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of W ... [Read More]

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up th A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics cha ... [Read More]

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. Thi ... [Read More]

In "Here Comes Everbody, the author writes about the current social revolution where groups of people are coming together to share with one another, work together or take some kind of public action. The wirter gives his anaysis on what the social impact will be. ... [Read More]

Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Busin Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek’s “20 People Every Entrepreneur Should Follow”—looks beyond a numbers-based analysis to explore the value of social interact ... [Read More]

As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influ ... [Read More]

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the sec ... [Read More]

THE "NEW YORK TIMES" AND "USA TODAY" BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. "Likeable Social Media" helps you harness the power of wor THE "NEW YORK TIMES" AND "USA TODAY" BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. "Likeable Social Media" helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and su ... [Read More]

From the bestselling author of  The Art of the Start  and  Enchantment, a no-nonsense guide to becoming a social media superstar. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.   But From the bestselling author of  The Art of the Start  and  Enchantment, a no-nonsense guide to becoming a social media superstar. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.   But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers ... [Read More]

The New York Times bestselling author and social media expert returns with hard-won advice on how to connect with customers and beat the competition by mastering social media marketing When managers and marketers outline their social media strategies, they often plan for the "right hook"-their next highly anticipated sale or campaign that's going to put the competition out The New York Times bestselling author and social media expert returns with hard-won advice on how to connect with customers and beat the competition by mastering social media marketing When managers and marketers outline their social media strategies, they often plan for the "right hook"-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful so ... [Read More]

When Mae Holland is hired to work for the Circle, the world's most powerful internet company, she feels she's been given the opportunity of a lifetime. The Circle, run out of a sprawling California campus, links users' personal emails, social media, banking, and purchasing with their universal operating system, resulting in one online identity and a new age of civility and When Mae Holland is hired to work for the Circle, the world's most powerful internet company, she feels she's been given the opportunity of a lifetime. The Circle, run out of a sprawling California campus, links users' personal emails, social media, banking, and purchasing with their universal operating system, resulting in one online identity and a new age of civility and transparency. As Mae tours the open-plan office spaces, the towering glass dining facilities, the cozy dorms for those who spend nights at work, ... [Read More]

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about wri ... [Read More]

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of know Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is w ... [Read More]

As seen on The Daily Show, an illustrated portrait of the Donald J. Trump Twitter account, with analysis and “scholarly” commentary from the writers of The Daily Show and an introduction by Trevor Noah. In June 2017, just steps from Trump Tower in midtown Manhattan, The Daily Show with Trevor Noah opened The Donald J. Trump Presidential Twitter Library, a 4,000-square-foot As seen on The Daily Show, an illustrated portrait of the Donald J. Trump Twitter account, with analysis and “scholarly” commentary from the writers of The Daily Show and an introduction by Trevor Noah. In June 2017, just steps from Trump Tower in midtown Manhattan, The Daily Show with Trevor Noah opened The Donald J. Trump Presidential Twitter Library, a 4,000-square-foot museum space that gave the 45th president and his amazing Twitter legacy the respect they deserve. In the single weekend it was ope ... [Read More]

Alexandria Prep is about to be exposed. Senior spring was supposed to mean sleeping through class and partying with friends. But for Anna Soler, it’s going to be a lonely road. She’s just been dumped by her perfect basketball star boyfriend—with no explanation. Anna’s closest friends, the real ones she abandoned while dating him, are ignoring her. The endearing boy she’s al Alexandria Prep is about to be exposed. Senior spring was supposed to mean sleeping through class and partying with friends. But for Anna Soler, it’s going to be a lonely road. She’s just been dumped by her perfect basketball star boyfriend—with no explanation. Anna’s closest friends, the real ones she abandoned while dating him, are ignoring her. The endearing boy she’s always had a complicated friendship with is almost too sympathetic. But suddenly Anna isn’t the only one whose life ... [Read More]

In her blazingly original and unforgettable debut novel "Any Man", Amber Tamblyn brings to startling life a specter of sexual violence in the shadowy form of Maude, a serial female rapist who preys on men. In this electric and provocative debut novel, Tamblyn blends genres of poetry, prose, and elements of suspense to give shape to the shocking narratives of victims of sexu In her blazingly original and unforgettable debut novel "Any Man", Amber Tamblyn brings to startling life a specter of sexual violence in the shadowy form of Maude, a serial female rapist who preys on men. In this electric and provocative debut novel, Tamblyn blends genres of poetry, prose, and elements of suspense to give shape to the shocking narratives of victims of sexual violence, mapping the destructive ways in which our society perpetuates rape culture. A violent serial rapist is on the loose, who g ... [Read More]

alternate cover edition for ISBN 0544416694 What do you really need? One by one, the teens in Nottawa, Wisconsin, join the newest, hottest networking site and answer one question: What do you need? A new iPhone? Backstage passes to a concert? In exchange for a seemingly minor task, the NEED site will fulfill your request. Everyone is doing it. So why shouldn’t you? Kaylee Dun alternate cover edition for ISBN 0544416694 What do you really need? One by one, the teens in Nottawa, Wisconsin, join the newest, hottest networking site and answer one question: What do you need? A new iPhone? Backstage passes to a concert? In exchange for a seemingly minor task, the NEED site will fulfill your request. Everyone is doing it. So why shouldn’t you? Kaylee Dunham knows what she needs—a kidney for her sick brother. She doesn’t believe a social networking site can help, but ... [Read More]

Vicky Decker has perfected the art of hiding in plain sight, quietly navigating the halls of her high school undetected except by her best (and only) friend, Jenna. But when Jenna moves away, Vicky’s isolation becomes unbearable. So she decides to invent a social life by Photoshopping herself into other people’s pictures, posting them on Instagram under the screen name Vicu Vicky Decker has perfected the art of hiding in plain sight, quietly navigating the halls of her high school undetected except by her best (and only) friend, Jenna. But when Jenna moves away, Vicky’s isolation becomes unbearable. So she decides to invent a social life by Photoshopping herself into other people’s pictures, posting them on Instagram under the screen name Vicurious. Instantly, she begins to get followers, so she adds herself to more photos from all over the world with all types of people ... [Read More]

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his uni ... [Read More]

I'm cursed. At least when it comes to finding Mr. Right. I'm tired of men that only want one night stands or blind dates that are nothing but awkward and uncomfortable. I'm tired of avoiding inappropriate text messages and the constant disappointment of always meeting Mr. Wrong. After all these years of dates that lead nowhere, I can admit that it's me. I'm the problem. I'm s I'm cursed. At least when it comes to finding Mr. Right. I'm tired of men that only want one night stands or blind dates that are nothing but awkward and uncomfortable. I'm tired of avoiding inappropriate text messages and the constant disappointment of always meeting Mr. Wrong. After all these years of dates that lead nowhere, I can admit that it's me. I'm the problem. I'm shy and picky and cursed. Definitely cursed. So I've decided two things. The first? I'm giving up dating and relation ... [Read More]

The story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it. If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with The story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it. If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better ... [Read More]

'A blisteringly good, urgent, essential read' ZADIE SMITH Jaron Lanier, the world-famous Silicon Valley scientist-pioneer and 'high-tech genius' (Sunday Times) who first alerted us to the dangers of social media, explains why its toxic effects are at the heart of its design, and explains in ten simple arguments why liberating yourself from its hold will transform your life 'A blisteringly good, urgent, essential read' ZADIE SMITH Jaron Lanier, the world-famous Silicon Valley scientist-pioneer and 'high-tech genius' (Sunday Times) who first alerted us to the dangers of social media, explains why its toxic effects are at the heart of its design, and explains in ten simple arguments why liberating yourself from its hold will transform your life and the world for the better. Social media is making us sadder, angrier, less empathetic, more fearful, more isolated and more tribal. I ... [Read More]

After Zan’s best friend moves to California, she is baffled and crushed when Priya suddenly ghosts. Worse, Priya’s social media has turned into a stream of ungrammatical posts chronicling a sunny, vapid new life that doesn’t sound like her at all. Everyone tells Zan not to be an idiot: Let Priya do her reinvention thing and move on. But until Zan hears Priya say it, she won After Zan’s best friend moves to California, she is baffled and crushed when Priya suddenly ghosts. Worse, Priya’s social media has turned into a stream of ungrammatical posts chronicling a sunny, vapid new life that doesn’t sound like her at all. Everyone tells Zan not to be an idiot: Let Priya do her reinvention thing and move on. But until Zan hears Priya say it, she won’t be able to admit that their friendship is finished. It’s only when she meets Logan, the compelling new guy in Spanis ... [Read More]

Packed with tested strategies and practical tips, this book is the essential, life-changing guide for everyone who owns a smartphone. Is your phone the first thing you reach for in the morning and the last thing you touch before bed? Do you frequently pick it up "just to check," only to look up forty-five minutes later wondering where the time has gone? Do you say you wan Packed with tested strategies and practical tips, this book is the essential, life-changing guide for everyone who owns a smartphone. Is your phone the first thing you reach for in the morning and the last thing you touch before bed? Do you frequently pick it up "just to check," only to look up forty-five minutes later wondering where the time has gone? Do you say you want to spend less time on your phone--but have no idea how to do so without giving it up completely? If so, this book is your solution. A ... [Read More]

COW n. /ka?/ A piece of meat; born to breed; past its sell-by-date; one of the herd. Women don’t have to fall into a stereotype. The Cows is a powerful novel about three women. In all the noise of modern life, each needs to find their own voice. It’s about friendship and being female. It’s bold and brilliant. It’s searingly perceptive. It's about never following the herd. And ever COW n. /ka?/ A piece of meat; born to breed; past its sell-by-date; one of the herd. Women don’t have to fall into a stereotype. The Cows is a powerful novel about three women. In all the noise of modern life, each needs to find their own voice. It’s about friendship and being female. It’s bold and brilliant. It’s searingly perceptive. It's about never following the herd. And everyone is going to be talking about it. ...more ... [Read More]

Minimalism is the art of knowing how much is just enough. Digital minimalism applies this idea to our personal technology. It's the key to living a focused life in an increasingly noisy world. In this timely and enlightening book, the bestselling author of Deep Work introduces a philosophy for technology use that has already improved countless lives. Digital minimalists are Minimalism is the art of knowing how much is just enough. Digital minimalism applies this idea to our personal technology. It's the key to living a focused life in an increasingly noisy world. In this timely and enlightening book, the bestselling author of Deep Work introduces a philosophy for technology use that has already improved countless lives. Digital minimalists are all around us. They're the calm, happy people who can hold long conversations without furtive glances at their phones. They can get ... [Read More]

After Zan’s best friend moves to California, she is baffled and crushed when Priya suddenly ghosts. Worse, Priya’s social media has turned into a stream of ungrammatical posts chronicling a sunny, vapid new life that doesn’t sound like her at all. Everyone tells Zan not to be an idiot: Let Priya do her reinvention thing and move on. But until Zan hears Priya say it, she won After Zan’s best friend moves to California, she is baffled and crushed when Priya suddenly ghosts. Worse, Priya’s social media has turned into a stream of ungrammatical posts chronicling a sunny, vapid new life that doesn’t sound like her at all. Everyone tells Zan not to be an idiot: Let Priya do her reinvention thing and move on. But until Zan hears Priya say it, she won’t be able to admit that their friendship is finished. It’s only when she meets Logan, the compelling new guy in Spanis ... [Read More]